phone / 610 640 1255
fax / 610 640 4258
email / info@kriegerassociates.com

Gail Krieger President

Formerly vice president of Foote,Cone & Belding and Mediaworks and an honors graduate of The Wharton School, her experience includes 20 years of managing advertising programs for clients such as Campbell Soup, Unilever, Sears, and AT&T. She has been involved with DRTV since its explosive growth in the early nineties, overseeing some of the most widely recognized infomercial and short form campaigns. Garden Way (Troy-Bilt), NEST Entertainment (Animated Bible Stories), Advanta Mortgage, StairMaster, Psychic Friends Network, Hairdini, and International Fellowship of Christians and Jews ("On Wings of Eagles") are just a few of the programs she has guided to success.

 

Arian Moyle -- Infomercial Manager

Prior to joining KAI, Arian’s experience in direct response included stints at QVC and another media services agency. At QVC Arian managed campaigns such as Marvin’s Magic, Oxygen 8, E Club, and Bare Essentials. She also has been involved in the success of numerous campaigns such as NEST Entertainment Animated Bible Stories, Select Comfort, and Sunsetters. She is a graduate of West Chester University.

 

Rich Fanelli -- Short form Manager

As media manager at Mediaworks and DMW Worldwide, Rich oversaw DRTV campaigns for a broad range of products varying from insurance and financial services to household products and a dating service. He was a product developer for the Protein Power DRTV and Internet campaign at Talk America. Rich was personally involved in the success of many campaigns including Fireman's Fund Auto, Upland Mortgage, PECO Energy, and Blue Cross Blue Shield. He is a graduate of St. Joseph’s University.

 

Kathy Rowan -- Operations Manager

Kathy has been with KAI since 1998. Kathy manages the traffic department, results analysis and invoicing. Kathy was instrumental in the development of KAI’s system, Paradigm. She is an honors graduate of Immaculata University.

 

Ken Krieger -- V.P. CFO

Ken is an entrepreneur with a successful background owning and managing a wide range of businesses including corporate aircraft sales and automotive. He is a commercial pilot and avid offshore fisherman.