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In the
dynamic
world of
direct
response
television,
the race is
won by the
swift.
We are
KRIEGER
associates,
the DRTV
media
management
company of
the most
knowledgeable
direct
response
marketers.
Our mission
is to
consistently
deliver
client
profitability
goals
through
highly
effective
DRTV
campaign
management.
Whether you
are an
entrepreneur
with a new
idea or an
established
company
seeking a
new approach
to marketing
your
product,
Krieger
Associates
has the
knowledge
and
experience
to launch
your product
via direct
response
television.
DRTV is all
we do.
·
Short form
advertising:
One or two
minute
commercials
that sell
product
directly to
the consumer
or generate
leads that
are followed
up to
convert to
sales. Or
support
retail
sales.
·
Long form
advertising:
Half hour
paid
programming
also known
as
infomercials
that allow
you thirty
minutes to
tell your
product's
story,
complete
with
benefits,
features,
and
testimonials.
Founded in
1997,
KRIEGER
associates
is a short
form and
Infomercial
direct
response
media buying
and
marketing
company with
offices in
suburban
Philadelphia.
As stewards
of our
clients’
advertising
dollars, we
invest their
DRTV budgets
in those
stations
that deliver
the target
audience
most
effectively.
Results of
those buys
are
monitored on
a daily
basis by
seasoned
professionals.
That enables
our buyers
to
continually
optimize
schedules,
immediately
canceling
non
performing
stations and
increasing
frequency on
the best
stations.
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